IN PIECES

THE MANY PIECES OF CHLÖE BAILEY

Chlöe’s debut album In Pieces is and ode to the many layers of Chlöe Bailey. The album highlights her raw musical talent, her personal trials, growth, and shows that she is well on her way to becoming an icon of this generation.

To tell the story of the album she launched four album trailers served as a powerful prelude to In Pieces. Each trailer unraveled another layer of the album’s thematic content, allowing fans to delve deeper into Chlöe's mind. 

Along side the four album trailers, Chlöe released four music videos to accompany the album. Each video had distinct creative, expanding the album’s universe.

One of Chlöe’s goals with this campaign was to bring fans into her world and give them a more personal experience. To achieve that she launched her own Discord server with over 11k+ members and provided fans with exclusive content and album information.

The release of In Pieces segued into a sold-out US tour, proof that fans want to see her grace the stage. The tour served as a platform for Chlöe to connect with her fans in real life. Once the tour was over she gave fans a rare glimpse behind the scenes the shows. The mini tour doc emphasized Chlöe's commitment to her craft, the physical and emotional journey of touring, and her deep connection with her fans.

The release of In Pieces has been a landmark moment in Chlöe's career, signifying her growth as an artist and as an individual. The album, with its multiple layers of content and collaborations, is more than just a debut; it is a showcase of Chlöe’s artistic vision, her command over her craft, and her potential to become a cultural icon.