EL DORADO

MusicDigital Marketing
Written By Touré Ali

EL DORADO: THE GOLDEN AGE OF 24KGOLDN

The journey of Golden Landis Von Jones, better known as 24kGoldn, to his debut album, El Dorado, began with his breakout single, "Mood," featuring Iann Dior. The song positioned Goldn as a breakout star, and El Dorado was our chance to let the world know he was more than just a number-one song. 

The anticipation for 'El Dorado' was heightened through the album's innovative marketing tactics. Goldn built the narrative around the album through multiple pieces of content, including trailers inspired by Indiana Jones and a four-part vlog series titled The Road To El Dorado. The trailers effectively built a sense of adventure around the album, aligning with its title - El Dorado, the mythical city of gold.

The four vlogs granted fans an exclusive look into Goldn's journey. Oftentimes, it's rare for an artist to peel back the layers of their process, so we used the vlogs to show the making of the album and Goldn's life behind the scenes.

To drive home the element of adventure, Goldn launched an 8-bit video game reminiscent of Super Mario, intertwining the worlds of music and gaming. Additionally, we launched a partnership with ScavengAR, offering fans an interactive AR El Dorado-themed album experience. This experience invited fans to search for the "El Dorado" coin pieces to access exclusive content, adding an experiential layer to the rollout. 

24kGoldn's El Dorado is not just an album - it's a statement. It represents Golden as an artist who understands the power of versatility, staying true to himself, and having fun. If the album is anything to go by, 24kGoldn's adventure is just getting started.

Touré Ali

Touré Ali Shiver is a visual artist and brand-marketing specialist from Alexandria, VA seeking to create visual content and marketing strategies that change the way consumers interact with brands.

Born on September 14, 1994 in Washington D.C., Shiver grew up in Alexandria, VA where he completed his high school years at T.C. Williams High School. It was during his time year at T.C. when he discovered his passion for photography and design after enrolling in a digital photography and film course while freelancing for private clients.  

Now a recent graduate of North Carolina A&T State University, Mr. Shiver’s plans to continue working on building his multimedia creative imprint TouréxAli Co. and ISSUé magazine while pursuing his long time goal of becoming a Creative Director.

With and a goal of changing the perspectives of those that view his work, Shiver brings a new refreshing outlook on creativity, art, design and the world through the visuals that he creates. Shiver often says, “creativity breeds excellence,” and excellence is what he strives to achieve.

 

http://www.tourexali.com
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